Telehealth platform · White-label · vs OpenLoop & Healthee

The backend any telehealth brand can connect to.

HollyConnect is the white-label telehealth backend behind HollyFit and HollyHealth — and we run your brand too. Multi-state clinician licensing, EPCS for controlled substances, EDI 837P claims, AWS Chime + Doxy video, formulary commerce across 5 pharmacy partners, BAA-ready audit log. We compete with OpenLoop and Healthee, and we beat them on price.

Who it's for

Built for the teams that already ship telehealth.

Three shapes of customer for the platform-licensing motion. The second motion — HollyConnect-as-an-employee-benefit for employers — lives in its own section below.

New telehealth companies building from zero

You have the brand, the clinical voice, and the GTM. You don't have a year of platform engineering, multi-state clinician licensing, EPCS plumbing, or EDI 837P claims encoders. HollyConnect is the backend you'd build if you had the time. White-label, BAA-ready, live in days, not quarters.

Migrating off OpenLoop, Healthee, Wheel, or SteadyMD

You already have customers and clinicians. The platform layer is what's failing — per-visit fees compounding, slow new-state onboarding, missing features, support that ghosts. Move your clinical operation onto HollyConnect and keep the margin you're paying away. We name our competitors directly because we beat them on price.

Specialty practices that need backend infra

Hormone clinics, weight clinics, men's / women's health, peptide programs, performance medicine. You sell under your brand; the compliance + commerce + clinical machinery underneath is HollyConnect. Multi-tenant theming means your patients never see ours.

How it works

From conversation to your brand live in three steps.

No long sales cycle. No 12-week build phase. The platform exists; we wire your tenant on top.

  1. 01

    Talk to us

    30-minute walkthrough of the actual platform — not a slide deck. We map your brand voice + tier structure + pharmacy partners + integrations against the HollyConnect surface area.

  2. 02

    We provision your tenant

    Brand tokens flow into every surface. Custom domain wired through Vercel + DNS. Pharmacy partners + state-licensure footprint + intake schemas configured. Migration assistance if you're moving off another stack.

  3. 03

    Your team ships

    Coaches and clinicians log in to surfaces themed in your tokens. Audit log + RBAC + EPCS + lab orders + insurance + payments are already wired. Reseller Slack channel for the first 90 days.

Feature inventory

~36 features. Already in production.

Every row below is wired into the platform today, used by HollyFit and HollyHealth. White-label tenants inherit the full stack — pick what surfaces you want to expose to your end users.

Auth & Access
5 features
FeatureDescriptionSince
own-auth
Own auth (scrypt + sessions)
HollyConnect-owned auth with email verification, password reset, rate-limit. Clerk swap-out path documented.v7.6
rbac
RBAC
~35 permission catalog + 7 system roles. requirePermission() runtime guard.v7.3
tenant
Multi-tenant isolation
Every PHI-bearing row carries tenant_id. user_tenants for cross-tenant membership.v7.0+
cross-consent
Cross-tenant consents
HIPAA-compliant prospective-only revocation. Field-scoped.v7.0+
api-keys
Tenant API keys + rate limit
SHA-256 hashed bearer tokens, sliding-window rate limit (1000/hr/key default).v7.3
Clinical
9 features
FeatureDescriptionSince
scheduling
Sync video scheduling
Recurring availability + materialized slot cache + ICS calendar attach.v7.2
video-visits
Video visits (Doxy + Chime)
Doxy.me + AWS Chime providers behind one adapter. Live recording + retention policy.v7.6
soap-notes
SOAP notes + autosave scratchpad
Clinician scratchpad → finalized SOAP on End Visit. Audit-trailed.v7.2
rx-erx
DoseSpot e-Rx integration
Stub mode by default. Live with DoseSpot envs. EPCS gate refuses Schedule II–V without DEA + epcs_enabled.v7.3
epcs
EPCS controlled-substance pathway
6-check gate (epcs_inactive / no_dea / no_video_encounter / state_restricted / consent_missing / two_factor_missing).v7.5
lab-orders
Lab orders (Quest + LabCorp)
~20 panel definitions. Stub mode default; live with QUEST_API_URL / LABCORP_API_URL.v7.4
lab-interp
Lab interpreter (AI)
Deterministic band classification + LLM-drafted narrative. Coach-gated, PHI-redacted.v7.0+
icd10-cpt
ICD-10 + CPT coding
~50 ICD-10 + ~25 CPT seeded. canFinalizeVisit() gate ≥1 ICD-10 + ≥1 CPT.v7.3
consents
E-signed consents
5 system templates. requireConsent(slug) gate. IP + UA on every signature.v7.4
Commerce
7 features
FeatureDescriptionSince
formulary
Formulary commerce (~1,400 SKUs)
5 pharmacy partners, controlled-substance routing, state-restriction matrix.v7.5
routing
Multi-pharmacy routing
routePrescription() decides pharmacy + pathway + fallback chain by 6 factors.v7.5
subscriptions
Med subscriptions + auto-refills
Inngest cron pass. Pause / resume / skip-next / cancel from one UI.v7.5
payments
Payment adapter abstraction
Stripe live; Adyen / Braintree / Recurly placeholders. webhook normalization.v7.5
shipping
Shipping poll cron
Every 6h: pharmacy adapter getShippingStatus → transmitted/shipped/delivered events.v7.5
margin
Margin reporting
MTD KPI + SKU breakdown + pharmacy mix + 6-month subscription cohorts.v7.5
tiers
4-tier subscription gating
Self-Guided / Coached / Couples / Concierge with tier-aware feature flags.v7.0+
Comms
4 features
FeatureDescriptionSince
notifications
Notification dispatch (email/SMS/push)
Inngest cron 1m. Resend + Twilio + Expo Push. Per-user/kind/transport opt-ins.v7.0+
messages
Coach-client messaging
Tier-rate-limited. Inbox Copilot pre-computes priority + draft reply.v7.0+
webhooks-out
Outbound webhooks (HMAC-SHA256)
19 event types. Stripe-style signature header. Exponential backoff to 5 attempts.v7.3
rest-api
Public REST API + OpenAPI
/api/v1 hand-written OpenAPI 3.0.3. /me, /patients, /visits, /prescriptions, /audit-log.v7.3
Compliance
6 features
FeatureDescriptionSince
audit
Append-only audit log
Tenant + actor + entity + action + metadata. CSV / JSON streaming export.v7.0+
audit-search
Audit search + saved queries
GIN index on metadata JSONB. 4 saved compliance queries pre-baked.v7.3
phi-redaction
PHI redaction in logs
Structured logger redacts before write. Sentry capture sees redacted-meta only.v7.6
encryption
Wearable token encryption (AES-256-GCM)
WEARABLE_TOKEN_KEY + per-row key_version for staged rotation.v7.6
licensing
Multi-state clinician licensing
50 states + DC + PR pre-seeded. findEligibleClinicians() routes by patient state.v7.3
edi-837p
EDI 837P claims encoder
Production-grade X12 5010. Round-trip validation via decode999Ack + decode277CA.v7.6
Integrations
6 features
FeatureDescriptionSince
wearables
Wearables (HealthKit / Whoop / Oura / Garmin)
Per-vendor adapter, daily snapshot table, vendor-agnostic UI.v7.4
insurance
Insurance (Change Healthcare 270/271)
Eligibility + claims shape. Stub mode by default.v7.4
intake
Per-category intake schemas
11 declarative schemas with branching, validation, required consent refs.v7.5
video-recording
Visit recording lifecycle
consent → record → available → soft-delete → hard-delete + retention cron.v7.4
sentry
Sentry observability
Lazy-loaded @sentry/nextjs. setSentryCapture() forwards post-redaction.v7.6
mobile
Mobile API + Expo Push
Typed mobile client. Push token registry + per-user opt-in matrix.v7.4
Tenancy model

One platform. Many tenants. Many users.

Every tenant carries its own brand_tokens, its own state-licensure footprint, its own pharmacy partners, its own subscription tiers, its own webhook endpoints. A user can belong to N tenants — coaching practice + telehealth org + B2B reseller — without re-authenticating.

HollyConnect platformSHARED · MULTI-TENANTHollyFitCOACHING TENANTHollyHealthTELEHEALTH TENANTDemo Coaching CoDEMO TENANT (B2B)Reseller AWHITE-LABELReseller BWHITE-LABELCROSS-TENANT USER (user_tenants)
Coming Q3 2026

Already shipping. More on the way.

Read own-everything-principle.md for the architectural rule that drives every vendor decision: every vendor is a pipe behind a HollyConnect-branded API.

Q3 2026

HollyFit-coaching-as-template

Spin up a white-labeled coaching tenant from a parametrized template. Includes brand-token theming, intake-schema set, peptide-stack catalog.

Q3 2026

AWS Chime live + Surescripts EPCS direct

Skip Doxy and DoseSpot. AWS Chime SDK already wired (stub mode); live mode flips on Q3. Surescripts direct certification removes the DoseSpot intermediary.

Q3 2026

Multi-region data residency

Per-tenant region pinning for PHI: us-east, us-west, eu-west. Backed by per-region Postgres + per-region blob storage.

Pricing

Bespoke. Contact for pricing.

We sell tenants, not seats. Three rough shapes — actual fees scale against your patient volume + which surfaces you turn on.

Founder cohort

Direct partnership

Capped at 5 partners through 2026-Q3. Founder rate locked for the life of the tenant. Dedicated platform-engineering Slack channel for the first 90 days. Migration assistance from Practice Better / Healthie / Spruce / custom builds.

Talk to us →
Standard

Per-tenant + per-active-patient

Standard onboarding pacing (re-opens ~60 days post-launch). Per-tenant base fee + per-active-patient overage. Surfaces are à la carte: you turn on what you use, you pay for what you turn on. All compliance machinery (audit log, RBAC, EPCS gates) is always-on.

Get a quote →
Enterprise

Bespoke + integration support

Multi-region data residency, white-glove migration, custom vendor integration (your pharmacy partner of choice, your lab vendor, your payment processor). Annual contract with a committed engineering allotment. Talk to us early.

Schedule a call →
For employers · B2B sales motion #2

White-label HollyConnect for your business. Save more on health insurance than the platform costs.

One flat monthly fee. All your employees get medicine at-cost. The math is the pitch — most companies save more on their health-insurance line item than they pay HollyConnect. Your brand on the portal. Your formulary. Your tier.

The deal

One flat fee. Everything included.

~$20,000 / month flat per company — not per-employee, not per-visit, not metered. White-label included. Onboarding under 30 days. Your portal under your domain, your logo, your colors.

  • Medicine at-cost (pharmacy + dispense fee, no consumer markup)
  • Telehealth visits + consults included
  • White-label portal under your brand
  • Employer admin dashboard (enrollment, redemption, top conditions)
  • Per-employer formulary curation
The ROI

Save it on your health-insurance line.

For most mid-size employers (100–500 employees, self-funded health plans), the health-insurance savings from giving your team direct access to medicine at-cost — instead of routing through PBM markups, copay friction, and prior auth — exceeds the $20k/mo platform fee.

CFO math, not benefits-team math. Talk to us with last year's specialty-Rx spend report and we'll model your specific savings.

Tier 1

Meds at-cost + telehealth

Every employee gets access to the HollyConnect formulary at-cost — pharmacy + dispense fee only, no consumer markup. Telehealth visits and consults included. White-labeled under your brand.

Tier 2

+ AI HollyFit coaching

Tier 1 plus access to AI HollyFit — programs, peptide stacks at-cost, lab interpretation, recovery + training guidance. The wellness benefit your team will actually use.

Tier 3

+ Concierge clinician access

Tier 1 + Tier 2 plus sync video clinician access for executive-tier employees. Same-week visits, dedicated provider, performance-medicine workups.

Contact sales — employer benefit →

Bring your specialty-Rx spend, your headcount, and your renewal date. We'll bring the savings model.

Two motions. One backend.

License HollyConnect as the platform behind your telehealth brand, or white-label it as the employee benefit that pays for itself. Same multi-tenant infrastructure; different buyer, different ROI angle. Talk to us about either.

partnerships@hollyworld.com →